Legislation is being drafted to give web users–such as high school and college students–more control over their personal information. The rise in online social networking, coupled with the evolution of advanced data-tracking techniques, has created a goldmine for internet marketers who now can target their advertising in highly sophisticated ways to individual web users. High school and college students are especially vulnerable, experts say, and that has many privacy advocates concerned. Now they’re enlisting the help of Congress to set reasonable limits.

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