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Technological Innovation is Not Enough
Tags:Commercialization, MarketingWharton Business Technology Conference 2008
Many innovators focus on the technologies that they can contribute toward improving the lives of individuals with disabilities. But to realize this noble aim, the most successful innovators also think about supply and demand — the principles of monetizing their innovation.
This year the Wharton School of Business dedicated their technology conference to the idea that technological innovation is only part of a strategy for getting important new products to market. Other types of innovation from business model, to marketing and strategic partnering play a strong role in bringing bright ideas into hearts, minds and classrooms where they can be used. For more information about this year’s Wharton Conference, visit http://www.whartontechconference.com/ on the web.
